Company Roles in Promoting Innovation
Are innovation and creative thinking part of your company’s culture? How good is your company at promoting innovation within the workforce? …
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How Effective Are Daily Mail Promotional Activities?
Daily mail promotions, or sending mail on a daily or periodic basis, is an effective advertising and marketing strategy to improve visibility and …
Continue ReadingImpact of Sales Promotion on Buying Behavior
How do you make most of your buying decisions - emotionally or logically? Do they depend on the type of product or service you are purchasing? Most …
Continue ReadingWhat Are the Most Successful Home-Based Businesses? A Look at the Top 3
Ever wonder what home-based businesses will bring you the most profits and how you can start one? These top three home businesses may interest you, …
Continue ReadingUnderstanding the Importance of Factor Analysis in Marketing
The foremost importance of factor analysis in marketing is in discovering the interdependence of the different types of variables, and how they affect …
Continue ReadingWhat Are the Three Intellectual Property Valuation Methodologies?
What is intellectual property and how does one go about valuing it? If you want to buy or sell an existing business, intangible assets such as the …
Continue ReadingLearn How to Measure Your Marketing Tools to Help Grow Your Business.
Marketing without a measurement strategy can lead to a lot of wasted dollars. But, measuring tools for marketing can be a daunting task. Not sure how …
Continue ReadingHow is Game Theory Used in Making Business Decisions?
What to know more about game theory and more importantly how can it be used for making business decisions? If so, this article will help you develop a …
Continue ReadingMargin vs. Markup: Explaining the Difference
Business owners need to be very aware of their bottom line. This means understanding the differences in what they pay for an item, what the item is …
Continue Reading10 Secrets to Small Business Success You Should Know and Understand
Conventional business management literature teaches us that “big is beautiful.” This however need not always be the case. Learning the …
Continue Reading10 Successful Filipino Entrepreneurs: Biography & History of Their Lives and Times
There are many more successful Filipino entrepreneurs than those mentioned here, but I’ve rounded up 10 individuals whose businesses continue to …
Continue ReadingCreating a Great Business Relationship with These Outsourcing Keys to Success
If you have a small staff and a multitude of projects, completing all daily tasks can be difficult. When you contract a company to provide services …
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