How to Prepare a Marketing Budget for New & Existing Businesses
When companies are faced with increasing market share and growing sales, the first question they ask is “how to prepare a marketing …
Continue ReadingShowing items from office/entrepreneurs/topics/sales-marketing
Essential Steps to Determining Customer Costs
Every company has some customer costs. These costs involve the time it takes to locate and retain customers. The cost of a customer is one of the most …
Continue Reading5 Tips for Digital Marketing on a Budget: Gain New Customers & Increase Sales Without Breaking Your Budget
Here’s the bottom line - digital marketing is the way to go. However, I understand that due to economic times, money can be tight. As you read …
Continue ReadingThe Five Key Steps of the Marketing Process
Understanding the marketing process is essential for anyone looking to advertise a good or service. With these five steps, you’ll be on your way …
Continue ReadingGood Customer Service Examples: Coldwater Creek and Neiman Marcus Make Me Feel Special
In this day and age it is so important to watch carefully each and every dollar that I spend. So when I do, I like the fact that Coldwater Creek and …
Continue ReadingTips for Creating a Marketing Plan for Online Business Ventures
Just because you’re on the web doesn’t mean you can get by without a marketing plan for online business ventures. You still have to learn the ins and …
Continue ReadingThe Best Ways to Promote an Invention
If you want to unleash your new invention onto the world but you are not quite sure how to go about doing this to benefit the most, then this article …
Continue ReadingThe Differences Between Public Relations and Advertising: Getting the Most Out of Both
Both are marketing instruments, but what exactly is the difference between public relations and advertising? Read on to find out.
Continue ReadingSales Techniques for Exhibitions - Increase Trade Show Presence
Trade shows can prove to be a valuable tool in growing sales revenue. By employing selected sales techniques for exhibitions, the trade show …
Continue ReadingTop 10 List of Cold Calling Sales Techniques
Cold calling is a vital component of any comprehensive sales effort. With adequate preparation, cold calling sales techniques and anxiety can be …
Continue ReadingSample Customer Service Survey Questions To Gauge Customer Satisfaction
Do you want to improve your business while strengthening your relationship with your customers? Gauge their satisfaction and improve your business …
Continue ReadingCan Customer Service Be Too Good and Backfire as a Business Strategy?
Customer service is one of the key factors that decides a company’s success or failure. But how important is customer service to a company? Can …
Continue Reading