Sticky Advertisements: What Products and Commercials Have Stood the Test of Time?
What makes a commercial memorable—the best of all time? Is it the music, stellar acting, product placement? And how are we to judge?
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Is Print Media Dead? How Some Print Publications Are Surviving & Thriving
Magazines have played a large role in my life, so it’s sad to think that the print industry is dying… or is it?
Continue Reading7 Steps to More Powerful Email Marketing: Supercharge Your Emails
Email marketing can be so successful if done right, but useless if done wrong. These seven tips will supercharge your email marketing!
Continue Reading3 Industries Where the Text Is King: Transportation, Banking, Education
Are you texting your customers? The data says that you should probably start.
Continue ReadingSmall Business Owners Reveal Their Tips for Success: Interview with 4 Entrepreneurs
Starting out on your own business venture can be a daunting experience. With so much to think about you might find yourself wondering if you made the …
Continue Reading5 Causes of Sick Building Syndrome (SBS) & How to Prevent Them
Sick building syndrome, or SBS, is an illness that affects hundreds of office workers each year, although for many it goes undiagnosed. What are some …
Continue ReadingFacebook & Twitter are No Longer the Center of the Universe: How to Get More Bank out of Social Media Platforms
It used to be if you weren’t on Facebook and Twitter, you were missing out on huge opportunities to market to your audience. But is that still …
Continue ReadingShould a Sole Trader's Marketing be Plural or Singular? Answering Common Marketing Questions
Should your marketing materials be written with an ‘I’ or a ‘We’? There are advantages to either route, as well as a …
Continue ReadingKeyword Research for SEO Marketing: Clear Explanation for Beginners
Launching your website without keywords that target the audience you wish to attract is going to get you nowhere. Find an uncomplicated and helpful …
Continue ReadingFour Steps for Working with Consultants to Achieve Measurable Success
From graphic design mavens to organizational development wizards, consultants come in all kinds — but the keys to a successful consultant-client …
Continue Reading15 Ways You Can Improve Staff Happiness: Implement These Policies Today
A happy workforce has the potential to be more productive, invested and efficient, therefore also improving the business as a whole. Fortunately there …
Continue ReadingMarketing for a New Generation: The Millennials
Each generation brings a renewed, vibrant energy and skills that can be utilized by companies to add a hip edge to their mission. This generation is …
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