Finding Your Unique Brand Voice Through Blogging
Sure, you have a blog and you throw up some content every once and a while, but have you ever given much thought to your voice in your content?
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5 Easy Ways To Boost The Power of Your Content
Conversational writing is the key to connecting to your audience. Here’s how to make it a success.
Continue ReadingWhy Blogging Should be Part of Your Job: The Benefits of Blogging
You don’t have the time or inclination to blog. Why should you be expected to do it? I’ll tell you why!
Continue Reading7 Business Communication Mistakes to Stop Making
Your office job involves a lot of writing, whether you are responsible for marketing efforts, or simply corresponding with peers and potential clients …
Continue ReadingHow Long Should Your Blog Posts Be?
If I got a pound every time I was asked that question, I would have retired by now. People always seem to get hung up about the length of copy. But …
Continue ReadingIs the Strapline Dead? Consider Why You May Want a Tagline or Slogan for Your Business
Once upon a time, the strapline (or tagline) was seen as a vital part of your branding. But has it served it’s purpose? Learn why you may want …
Continue ReadingSticky Advertisements: What Products and Commercials Have Stood the Test of Time?
What makes a commercial memorable—the best of all time? Is it the music, stellar acting, product placement? And how are we to judge?
Continue Reading7 Steps to More Powerful Email Marketing: Supercharge Your Emails
Email marketing can be so successful if done right, but useless if done wrong. These seven tips will supercharge your email marketing!
Continue Reading3 Industries Where the Text Is King: Transportation, Banking, Education
Are you texting your customers? The data says that you should probably start.
Continue ReadingFacebook & Twitter are No Longer the Center of the Universe: How to Get More Bank out of Social Media Platforms
It used to be if you weren’t on Facebook and Twitter, you were missing out on huge opportunities to market to your audience. But is that still …
Continue ReadingShould a Sole Trader's Marketing be Plural or Singular? Answering Common Marketing Questions
Should your marketing materials be written with an ‘I’ or a ‘We’? There are advantages to either route, as well as a …
Continue ReadingKeyword Research for SEO Marketing: Clear Explanation for Beginners
Launching your website without keywords that target the audience you wish to attract is going to get you nowhere. Find an uncomplicated and helpful …
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