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Remember These Great Company Slogans?

written by: Vikas Vij•edited by: Jean Scheid•updated: 1/5/2011

Looking to create an exceptional corporate slogan for your organization? Take a look at this collection of slogans that have achieved lasting success for some of the best companies in the world.

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    Famous Corporate Slogans There are numerous examples in corporate history where a business slogan has managed to cut across the barriers of culture and human preferences and have achieved universal fame. Great companies are often identified with great corporate slogans. In some cases, the slogans change as the company evolves or diversifies into different areas of business. But there are also examples where a slogan has almost become inseparable from the company and has achieved very high longevity. The following is a collection of some classic sample business slogans of successful companies that have left a lasting impact on consumers’ minds.

    Short Slogans with a Powerful Impact

    The art of creating slogans essentially lies in telling a big story using the minimum number of words. Short slogans are highly memorable and tend to leave a very strong impact on the audience. There have some historic corporate slogans in history that have used just two or three small words to create a strong brand identity for the company. The following are a few classic business slogans in this category:

    “Just do it." – Nike

    “Think small." – Volkswagen

    “Think different." – Apple

    “Keep walking." – Johnny Walker

    “Connecting people." – Nokia

    “Where’s the Beef?" – Wendy’s

    “For life." – Volvo

    “Always Coca-Cola." – Coca-Cola

    “Capitalist Tool." – Forbes

    “Invent." – Hewlett Packard

    Catchy Business Slogans that Rhyme

    One of the key aims of a good business slogan is to captivate the imagination of the audience with its attractive wordings. If the slogan has a sound of music to it, it becomes easy to remember and it gets quoted often in general conversations. A slogan that combines a serious message with an entertaining rhyme can achieve its desired goal very creatively.

    “Don’t be vague. Ask for Haig." – Haig Scotch Whiskey

    “It takes a licking and keeps on ticking." – Timex

    “Grace. Space. Pace." – Jaguar

    “Beanz means Heinz." – Heinz Baked Beans

    “When you got, flaunt it." – Braniff Airlines

    “Don’t just book it, Thomas Cook it." – Thomas Cook Travel

    “Nothing sucks like an Electrolux." – Electrolux Vacuum Cleaner

    Descriptive Sample Business Slogans

    Some companies prefer the slogan to be slightly descriptive to emphasize the core philosophy of the company. These slogans are not exactly memorable or quotable, but they communicate their message very effectively to the target customer. Some great sample business slogans that have left their mark in this category are listed below.

    “All the news that’s fit to print." – The New York Times

    “Let your fingers do the walking." – Yellow Pages

    “The Citi Never Sleeps." – Citi Bank

    “When it absolutely, positively has to be there overnight." – Federal Express

    “Hand built by robots." – Fiat Strada

    “When you care enough to send the very best." – Hallmark

    “Have a break. Have a Kit-Kat." – Kit Kat

    “Something special in the air." – American Airlines

    “Don’t leave home without it." – American Express

    “Solutions for a small planet." – IBM

    “The Ultimate Driving Machine." – BMW

    Photo Credit: raja4u