Even if you have been managing a successful business for long, one day, you will face this situation – the business crisis. All of these are shocking and upsetting. It will be your advantage to be equipped with ideas for a business in crisis.
A crisis is a significant disruption of business which is given extensive media coverage. This public scrutiny has negative effects on the normal operation of the business including financial and legal matters.
Potential Threats of Crisis in an Organization?
A business crisis becomes a problem because the condition disrupts the way business in the company is operated. It also invites the negative attention of the media and close public scrutiny.
Countless potential threats may happen in any organization. Corporation emergencies can be the effects of plant fires, trade secret revealed to a competitor, workplace violence, defective products, embezzlement, extortion, industrial mishaps, sabotage, natural disasters and other unforeseen conditions.
Crisis can lead to either an immediate business bankruptcy or potentially large financial losses to the organization. It negatively affects investments, security of the employees, loss of clients and others. Further, it is a risk to the company’s reputation, causes poor relations with the community and increases competitive challenges.
Dealing with Crisis
Your business must be evaluated for its possible exposure to crisis. You can hire a crisis manager whose function is to prepare a statistical model and review industry data to see if it is going in the right direction. Or you may hire a consultant who will know how to prevent cetain types of crisis happening in the organization.
Once the crisis risk is attended to, the expert designs a Crisis Management Plan (CMP) to determine how negative situations can be avoided, prevented or reduced in scope. Business consultants and public relation experts advised all organizations to have a CMP in place no matter how remote the threat.
Effective managers can reduce the possibility of a crisis simply by their ability to foresee the potential problems and work to prevent them.
In order to prevent crisis, always begin your business with with a well-constructed business plan. Be able to recognize possible threats and how to prevent them. When major projects or innovations are to be undertaken, it is better to study the plan and its consequences thoroughly. To prevent crisis, every dynamic system must be involved. Pay close attention to the financial aspect of the organization.
Remember that the image of an organization in the aftermath of a crisis depends on how the company is able to handle the situation. This is the value of pre-planning ideas for the business crisis.