10 Live Blogging Tips for Effective Web Marketing
Follow these web development blogging tips to make live blogging more effective as a web marketing tool, increase blog traffic and impact the success of your event.
1. Test run and troubleshoot your live blogging technology ahead of time.
Whether you are live blogging via your laptop and area wifi or internet plug-in cards or using a Blackberry or other hand-held device to post, live blogging success depends on making sure technology works properly on the day of the event. Do a trial run for internet connection and blogging technology needs a day or two before you go live to troubleshoot any live blogging issues.
2. Do your homework before live blogging begins.
You won’t want to spend valuable live blogging time researching information to help your posts make more sense to viewers. Take blogging tips from traditional media and do your homework prior to the event. Get bios and press sheets for key festival promoters and talent, have a schedule of events on-hand during live blogging, and bookmark links to relevant information you may need to reference while completing live blogging posts.
3. Publicize live blogging with other event promotions.
Effective web marketing of the live blogging feature includes efforts to promote it along with other festival happenings on the festival blog, website and in other event information.
4. Live blog at regular intervals.
Establish a following for your live blogging and drive more traffic to the live blogging website by blogging often and at regular intervals throughout the duration of the event you are web marketing. Set a schedule and follow through to encourage repeat visits to the live blogging website.
5. Offer live blogging posts with “insider information."
Give live blogging visitors an “inside look” at the hot spots and most popular aspects of the festival or event. Offer information regular festival-goers don’t normally experience. Interview event staff, judges and promoters, visit with headline entertainment and provide front row observations on well-attendended events.
6. Use your own voice and perspective in live blogging posts.
Avoid marketing speak in your event web marketing efforts. The live blogging audience is quick to recognize when they are being given a strict sales pitch. Create live blogging posts about what interests you at the event. Make it personal. Help live blogging visitors know what it is like to actually be there. Offer quick and accurate information as things are happening and provide detailed descriptions including the who, what, where, when, why and how of your experience at the festival or event.
7. Include media when live blogging.
Enhance your visitor’s live blogging experience by posting a steady stream of photos and videos. Increase the live blogging web marketing potential with on-the-fly interviews with festival promoters and staff. Take more blogging tips from newspaper or television and offer your live blogging audience “roving reporter” attendee testimonials.
8. Invite and respond to blog comments during live blogging sessions.
Foster discussion with your live blogging audience by quickly responding to relevant comments posted on live blogging segments. By building a sense of community around the event, live blogging can net great web marketing results. Consider give-away offers that will both promote the festival and draw more live blogging visitors.
9. Feed live blogging posts into social media outlets for greater exposure.
In addition to micro-blogging with services like Twitter as a companion to live blogging, network your live blogging posts with existing social media venues like Facebook, Networked Blogs and Google so that new posts are automatically posted to your social media networks.
10. Include marketing information in each live blogging post.
Although inundating your live blogging audience with strict web marketing messages is usually counterproductive, it is important to include event information in each live blogging session. Event web marketing information provides a context for visitors who may not read sequentially or view live blogging posts throughout the entire event. Provide basic information about the festival or event, including dates, times and schedules in each live blogging post. Add cross-links for more information from the general festival website. Offer directions and locations to encourage live blogging visitors to move to the actual event site.