What's in a Fundable Film Package
Film packages vary from film to film and from producer to producer. Proving you can produce GONE WITH THE WIND and sell its rights profitably takes a more complex plan than a plan to produce and distribute CUBE profitably. One is three hours long, has hundreds of scenes, thousands of cast members, and it is about the unpopular topic of slavery. CUBE requires one set, a few actors, and a lot of moving around.
The following elements may appear in a film package:
A script which has been carefully chosen and tested. Tested means that it has gone through multiple readings with multiple actors, directors, line producers, and others. A script has to be something actors want to be in, that directors think is worth producing, that line producers think is cost effective and safe to make. A script that gets through that process is one that most investors will like.
A shooting schedule which has been produced by a line producer with lots of credits. You might as well make the line producer the piece of the puzzle you get after the script. Pay him to break down the script, to create the shooting schedule and the defacto production budget. The shooting schedule lists the locations, scenes and actors you need to make the film. From the shooting schedule the line producer can create the budget. Don't try to do this yourself unless you are very familiar with labor laws, union rates, and have line produced a few dozen productions yourself.
A production budget that completely describes the costs of production. It should also cover the costs of editing, post production, writing, directing, producing and executive producing the project. In mine I also like to include cost associated with prints, advertising and theatrical release. The budget you give a funder should include all the costs of funding the film. The more exhaustive and accurate your cost analysis is, the better your chance of funding. Do not try to copy someone else's budget and tailor it for yours. That doesn't work and it can get you into a lot of trouble because it will look like a reasonable budget but it won't be.
A marketing plan that accurately describes who the film is for and how you will know for a fact that those people will like it. The marketing plan should discuss similar films, methods of reaching your target markets, who you'll be working with to implement marketing, how much marketing will cost, and how it will be staged over the production and release of a film.