Keeping up with the trends of graphic design should be a part of every artist's agenda. One must stay current with what's hot and what's not to stay competitive. The parallels between the traditional and digital world must be constantly studied to intertwine the past and the present.
Honing the Graphic Design Trends with Longevity
The more things change, the more they stay the same. This is especially true in the world of graphic design trends. There is a definite parallel between the print and the online design world. This parallel keeps trends in graphic design ever evolving, while staying true to the traditional elements of graphic design. What are the current trends in graphic design, and how have the traditional elements played a huge part in the future of design? We know that most of the time, trends are overdone and have flooded the marketplace. A good example would be the silhouette forms you see on every website and business card. The solution here is to take what designers have collectively used for years and build on it, or give it a new spin, thus setting a new trend for the graphic design product without losing the old elements that worked in the past.
Sketch/Hand-Drawn Design: Traditional and Personal
Hand drawn design is the one of the oldest art forms, and it is used more frequently in web and print design. Most of the graphic designs that are done in this manner allow the viewer to bridge the gap between an ice cold website, and one that makes them feel at home. Many artists who feel this trend is challenging due to the fact that they “can't draw", can use various techniques to do a simple design, without worrying about being Michelangelo. Incorporate your skills by slowly doodling a simple form like a shoe, and superimposing it over a photographed background. This contrast is visually engaging, and is one trend that keeps people on your website. Here are two examples of handdrawn designs: Christian Sparrow and The Monkee Hub.
One Page Layouts: Get to the Point
We designers have learned from print to be able to say everything in one page. The new trend in web design stands on this principle as well. It's a minimalistic approach to design. Most sites that are one pagers are small business owners, personal, and product focused sites. This trend calls for the website to be a very simple one-stop shopping experience for the user. Here is a sample of a one page website: Iron Web Designs.
Image Credit: Ehousestudio
Slab Typefaces: In-Your-Face Advertising
The great thing about Slab Typeface is that it is in-your-face design. This trend seems to have been around for a while. The text is large bold and makes the viewer read and understand quickly. The Slab Typeface is incorporated with large visuals and minimal text, which is another popular design “recipe." A clear concise message is communicated through Slab Typeface fonts. This trend is very versatile in both print and website design: Pallian Creative and Carsonified.
Layout of Websites Inspired by Print
More and more, the desktop design look of websites is becoming overused. People are beginning to look back at the print design layouts and implementing this into the digital world. The great freedom in this option is that graphic design in the print world really has no boundaries.
The challenge comes when you try to create the same or similar design in the web design context. It can definitely be done, but it will take on a whole new personality. Instead of having the tree hang over the company logo, it can hang over the logo and have the wind blowing through it! Now the already appealing layout from the magazine has more appeal online in the form of a website: People Magazine.
Clear Concise Designs
It's important to get to the point with clearly communicated images and or text. Web design has gone in this direction. The designs are less cluttered with fancy animation, images, and text, and replaced with a focus on a more concise image and text layout. What you want is to give the viewer information in a user friendly, memorable fashion. As a graphic designer, one will have to equip themselves with knowledge of the current trends in software. On the web design side, they will have to hone skills in typography, color schemes, visual communication, layout design and primarily a firm understanding of how design affects the human perception. The main focus is to stay current with what's hot and what's not on the traditional and digital side of graphic design trends.