Prepping The Clothes
When you are photographing clothes for the web or for a print ad, make sure you start off by getting the clothes in top shape. This means the clothes should be free from any spots or stains and any loose threads or buttons. Secondly, the clothing should be freshly ironed, especially for shirts and trousers. Some items, such as blue jeans, may look more natural with a few slight wrinkles.
Once the clothes are looking sharp, it's time to place them either on a flat surface or on a model. For flat surfaces, lay out the clothes so that the full design can be seen. Folding a shirt, for example, won't allow viewers to see the sleeve length. If you're using a fashion model or a mannequin, make sure the clothes are hanging naturally. You can choose to include the model's face in the picture or just focus in on the clothing, depending on what type of photo you'd like to create. Keep pins on hand in case you need to adjust the way the clothing lays for the photograph.
For any photo, you should start with a neutral background that won't take away from the clothing. A white, grey or black background are good for photographing clothes on a flat surface. When using a model, you can place them in front of a wall or background as long as there aren't too many distracting items in the photo to take the focus away from the clothing.