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The Greatest Fashion Photographers of All Time

written by: Kristina Dems•edited by: Elizabeth Wistrom•updated: 12/30/2010

Most famous fashion photographers claimed their fame by producing a body of work that transcends time and taste. They are the ones who helped the fashion photography industry evolve by setting standards and blazing trails.

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    Fashion photographers do not just gain fame because of their famous fashion photographs. They gain fame and acclaim by moving beyond boundaries and breaking conventions. They blaze new trails that take the whole fashion photography industry in an entire new direction, giving them endless possibilities of creativity. Here are 5 of the most famous fashion photographers in history.

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    Helmut Newton

    Helmut Newton was dubbed “Prince of Porn" and “King of Kink" because of his most famous works that featured naked or almost naked women in poses that are usually erotic and kinky. He introduced a style in fashion photography that is almost pornographic in some people's eyes because of all the nudity. As a contributor to some of the most famous magazines in the world such as Elle, Nova, Queen, Marie-Claire, Vogue and Playboy, he made his mark by setting the standard for fashion photography that can be described as stylish, elegant, artistic and provocative.

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    Irving Penn

    Irving Penn was a master of portraiture because of his knack for capturing celebrities in interesting poses that showed something about their personality. However, Penn is also famous for his works in fashion. He ultimately changed how fashion photography works by removing his models from the usual settings they used to inhabit. He took fashion photography into the modern age by focusing more on the clothes and the accessories, usually replacing elaborate sets and props that would take away the attention from the model and the fashion. He has the knack for giving identity to clothes which makes them look new and more interesting even if people have seen those clothes before.

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    Richard Avedon

    Richard Avedon was an award-winning poet when he was still in high school, but he truly unleashed his creative potential when he took on photography. He was famous for breaking conventions about the poses of models. Before he came into the scene, models usually showed indifference in photos, devoid of personality and character. Avedon changed that convention by making his models show emotions, usually glee and excitement. Laughter, smiles and playfulness were the norm for his photos, but it was not in fashion photography. This groundbreaking move brought him fame and it gave the whole fashion photography industry a new way of looking at things.

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    Robert Doisneau

    Robert Doisneau is a known photojournalist, portrait photographer and fashion photographer. He made his mark in the world of photography by capturing profound yet simple moments in everyday French life and the beauty of everyday style. One of his most popular photographs was taken in 1950 when he took a great picture of a young couple kissing on the sidewalk. This photograph known as “The Kiss by Hotel de Ville" was published as posters, greeting cards and post cards. Not only is he adored for his lifestyle and style of photographing events, he is also respected and admired for the photos he took during World War II.

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    Albert Watson

    Albert Watson is one of the most famous fashion photographers of the modern era, thanks to his array of iconic photographs of similarly iconic celebrities. As a graphic designer, he brings his creative sense and inventive thinking into his photography work, often producing something that is fresh and new in the eyes of the public and his peers. He is known to bring together different styles and genres from all kinds of media to produce a cinematic approach in taking photographs.

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    Most people appreciates famous photographers not only by means of looking at their lovely photographs. By knowing and understanding their hard work, dedication and unique styles, photographers inspire more individuals to try photography as a hobby. Unlike other genre, fashion photographers' works are more visible in public since these are widely distributed in magazines and advertisements. The five famous fashion photographers listed in this article serve as great inspirations to creative individuals who love fashion and photography at the same time.

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    References:

    http://www.leninimports.com/helmut_newton.html

    http://www.artcyclopedia.com/artists/newton_helmut.html

    http://www.tfaoi.com/aa/1aa/1aa393.htm

    http://www.pbs.org/wnet/americanmasters/episodes/richard-avedon/about-the-photographer/467/

    Photo Courtesy of Morguefile.com / Supplied by Icmatt - http://www.morguefile.com/archive/display/629847






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