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The Importance of Updating Your Website Content Regularly

written by: SunnyGriffis•edited by: Amy Carson•updated: 6/25/2011

Understanding the importance of a website content update can help make your visitors and search engine spiders happy. Keep a high PageRank and visitor retention numbers by making frequent updates to your website or blog.

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    Getting More Visitors to Your Website

    Maintaining a steady stream of visitors and a high PageRank are vital to a website’s long-term success. In order to keep your website growing and achieve visitor retention, web developers should fully understand the importance of regular website content updates.

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    Why You Should Update Your Website Regularly

    Simply stated, there are two primary reasons you should update your site regularly:

    • It keeps your visitors happy.
    • It keeps the search engines happy.

    Without regular updates, your visitors will lose interest, as will search engine spiders.

    A website must have great visibility and PageRank in order for searchers to find it. PageRank is a numerical ranking Google assigns a webpage based on the page’s importance and relevance. When the search engine spiders crawl your website, they’ll assign a number between zero and 10 to denote its relevance, making it easier for searchers to find what they’re looking for. The higher the PageRank, the more successful your site will be in attracting visitors.

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    Results of Regularly Updating Your Site

    Both blogs and websites can grow stale overtime, and without fresh content or updates to your static pages, there’ll be little reason for human or spider searchers to come back to visit. Numerous benefits result when you update your website or blog on a regular basis:

    • With new quality content, searchers will return, increasing your website’s popularity, ranking, monetization, and authority.
    • When you add new pages to your website or blog, search engines index the new information, increasing advertising revenue potential.
    • Frequent content updates translates into higher website traffic.
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    Ways to Update Your Static Website Pages

    Computer, CC License by LaMenta3 Once the importance of website content updates is understood, the next step to retaining your visitors and pleasing the search engines is to create an actionable list of ideas.

    Although ways of updating a blog may seem more apparent, there are lots of ways to update static content, as well. Review each static page within your website, and brainstorm ways to refresh or update the material. No huge changes are necessary; just a few additional lines of text sprinkled throughout will help. Some of your static pages to try to improve and update can include:

    • About us page – have you added or changed your website’s mission statement? Have you added new images, contact information, or anecdotes?
    • Calendar– can you add new events, classes, etc.?
    • Services or Store – is your product listing up-to-date and accurate? Have you added any new services or e-goods to your website?
    • Employees – have you considered adding or updating your staff members’ profiles?
    • Testimonials – have you received any new testimonials or positive feedback you can use to update your website?
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    Adding New Pages to Your Website or Blog

    The importance of adding new, quality content to your blog or website cannot be overstated. This will increase your authority, both in the eyes of your visitors and search engines. There are lots of ways to build your blog and add content regularly, just keep your eyes and ears peeled for fresh ideas.

    Keep a running list of interesting topics or news you’d like to cover. Different niches require varying kinds of blog posts. Know your audience and tailor to their needs and preferences. Create content regularly that they trust and enjoy, and you’ll win their loyalty. Posting irregularly puts your reliability into question and is a quick way to diminish your readership.

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    Updating Your Website’s SEO

    SEO, or search engine optimization, consists of a whole range of tools and tactics to make your site more search engine-friendly. Another way you can update your site is to regularly check and improve upon your website’s SEO status. How well are your pages being indexed? You can check this on Google, for example, by typing “” into the Google search box. If many of your website or blog pages aren’t listed in the results, your SEO tactics need attention.

    You can improve your website’s indexing and ranking by improving SEO elements, such as linking and keyword density. The more legitimate sites that link to yours, the more weight your website holds, according to search engine algorithms. You’ll also want to check your keyword density. SEO and web developer professionals vary on the prescribed keyword density, usually ranging from a one to three percent density rate. This means that for every 100 words on your page, the keyword should appear one to three times.

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    Planning and Scheduling Regular Website Updates

    Now that you’ve put concrete ideas and directives in place, it’s important to eschew procrastination and make a solid schedule of website or blog updates. For static pages, you might try scheduling regular updates every three months. For new content, a rate of once a day to once a month is generally sufficient.

    Updating your website frequently helps build your visitor retention, page ranking, and revenue potential. With regular reviewing, brainstorming, and proper planning, it’s fairly simple to create a functional, effective strategy for building a successful website.