Guide to Learning What Sells Best on Etsy

Guide to Learning What Sells Best on Etsy
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What is Etsy

Etsy is an online craft marketplace. If you make handmade items, this is a great place to showcase your work. The community at Etsy is supportive and setting up an Etsy shop is a painless process for even the novice user. For more about Etsy, see Purchase Handmade Products at


One of the best selling items on Etsy is supplies. Supplies include almost anything others may use to make crafts, such as material, thread, buttons, wax and beads. The great thing about selling supplies on Etsy is that you are appealing to fellow sellers on Etsy. Instead of having to shop elsewhere, you can shop on Etsy for the supplies you need to make items for your own Etsy shop.

Supplies on Etsy range from the average supplies you may find in any craft store to the more unique such as custom make beads or dyed fabrics. To get a better idea of the types of supplies sold on Etsy, see the supplies section of Etsy’s site. If you want to add this best selling item to your Etsy store, consider adding supplies people may want to use to replace parts on or customize items you already sell.

Bath and Beauty

Bath and beauty products are yet another best selling item on Etsy. Bath and beauty products typically include lotions, soaps and even makeup. Women and teens especially love handmade bath and beauty products. These items appeal to a large number of people because a unique scent, color, shape or even package makes for a wonderful, thoughtful gift that can’t be found anywhere else.

The only downside to bath and beauty products is the fact some people may be allergic to items in your products. Be sure to list any ingredients that may cause allergic reactions. This makes your customers more comfortable ordering. To get a better idea of the types of items you may want to sell, check out the bath and beauty section on Etsy.

Image Credit: Wikimedia Commons/David Monniaux

Girls’ Clothing

Though clothing sells well in general on Etsy, girls’ clothing sells the best. Little girls are perfect for dressing up like dolls. So what sells best on Etsy than unique little girl clothing such as hats, dresses, onesies and even cloth shoes! Parents can turn their girls into instant fashionistas with handmade clothing.

If you currently sell clothing in your Etsy store, consider adding some type of girls clothing. The clothing may be something as simple as a cute T-shirt. Check out the girls’ clothing section on Etsy for ideas.


Jewelry is always a best selling item on Etsy. Jewelry, especially unique, handmade jewelry, makes for perfect birthday, anniversary and Christmas gifts. Jewelry can include rings, necklaces, earrings, bracelets, anklets and anything else your heart desires. The great thing about selling jewelry on Etsy is that you can appeal to men and women of all ages.

The types of jewelry on Etsy vary greatly and is only limited by your imagination. Check out Etsy’s jewelry section for an idea of the types of jewelry currently available.

Other Considerations

Before you immediately open an Etsy store to try and sell any of the aforementioned items, keep a few things in mind. Every other seller is trying to make their item a best seller. Unless your item is unique, it may not exactly be a top seller. For instance, creating a pink knit hat for a baby isn’t exactly unique. However, if you add a cute animal or other image to the hat, your hat may stand out from the rest.

Also, price your items competitively. When competing in these best selling items categories, price is just as important as originality. If two items are similar, the best price will win out every time.