As a freelancer one of your biggest obstacles is self-marketing. If you provide any type of service from your home it’s essential to effectively promote yourself to increase monthly income. Promoting your freelance services to the masses may be easier than you think. There are two basic forms of promotion that every home based business owner should be knowledgeable in. They are offline and online strategies. Implementing these two methods will significantly improve your earning potential.
Offline Strategies For Freelancers
Letting others know what you do is one of the simplest and most overlooked strategic method in promotion. Always inform others about what you do for a living. Be vocal about the type of freelancing work you do. Give details about the work you routinely perform for others. Explain it to friends and family members as well. You never know when someone might run into a person seeking your niche of services.
Sometimes when we work from home it’s easy to forget about the core basics. Business cards is important. Using them give your home based business more authority. You’re not official until you have a business card. Be sure to include a quality description of your business, tagline, your website URL, and any other vital contact information. Business cards make it easier to explain what you do when you meet new people.
Tap into local advertising outlets. Placing an Ad in the local newspaper, yellow pages, or a regional magazine will give your business additional exposure. Join several business organizations in your city. This opens doorways for making beneficial connections and networking. If your specific niche has hobby groups near your location participate in them. You’ll discover this technique can lead to more clients. Lastly, sending out flyers or mailing packets with your freelance services listed may help establish yourself offline.
Online Strategies For Freelancers
There are four primary online promotion steps useful to freelancers. These steps include online presence, newsletters, forum posting, and podcasting.
Establishing your online presence is crucial. The internet connects us with countries across the globe. It’s not only important to have a website that promotes your freelance services but one that attracts clients. Throwing together a poorly constructed website will hurt your chances of getting work. Freelancers must also have a clean and informative webpage that effectively describes to readers that you are skilled and capable in your niche.
Joining popular forums and posting regularly will also aid you in promoting your services. Find the top forums in your industry and join. Try to find platforms that allow URL’s in at least the signature or member profile. Create a rock solid forum profile page. Pick an avatar that will get people’s attention. Brightly colored, funny, or rare pictures often make a noticeable first impression. Fill out all of your profile information and add details about your freelance services. Try to make it sound natural and less like a sales letter. Then actively post. You’ll gain more connections and potential clients if you stay consistent with it.
Newsletters are another effective method in online promotion for freelance services. They can quickly generate loyal clients, improve your business reputation, establish yourself as an expert, and effortlessly tell others about your services. It’s estimated that 30% of newsletter subscribers recommend their family or friends to their favorite subscriptions. Newsletters can guarantee an increase earnings. Simply set up a sign-up for our newsletter section on your website. You can decide whether to send out daily, weekly, monthly, or quarterly newsletters. Podcasts are an increasingly popular method of promotion. The YouTube craze is a perfect example of how quickly word can spread in the digital video world.
Posting a regular podcast on your website or through a channel like the infamous YouTube will produce amazing results. Select your niche and post an entertaining video showcasing your expertise on that topic. Keep updating it with regularly and you’ll quickly build up a following. Let the world know you’re there promote your freelance services. For more information read How to Set Up An Office For Freelancing.