Whether you’re operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub’s Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business. Our expert writers will cover topics such as how to build customer loyalty and how to use free social media networking tools like Facebook and Twitter to grow your business. We also offer advice on working with advertising agencies, writing press releases, and knowing when it’s time to diversify your business offerings. On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you’re looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.
Sure, you have a blog and you throw up some content every once and a while, but have you ever given much thought to your voice in your content?
Conversational writing is the key to connecting to your audience. Here’s how to make it a success.
You don’t have the time or inclination to blog. Why should you be expected to do it? I’ll tell you why!
Your office job involves a lot of writing, whether you are responsible for marketing efforts, or simply corresponding with peers and potential clients and customers. Avoid these seven deadly sins in the world of business communication to improve your success.
If I got a pound every time I was asked that question, I would have retired by now. People always seem to get hung up about the length of copy. But does it matter?
Once upon a time, the strapline (or tagline) was seen as a vital part of your branding. But has it served it’s purpose? Learn why you may want to consider a tagline for your business and how to come up with a good one.
What makes a commercial memorable—the best of all time? Is it the music, stellar acting, product placement? And how are we to judge?
Email marketing can be so successful if done right, but useless if done wrong. These seven tips will supercharge your email marketing!
Are you texting your customers? The data says that you should probably start.
It used to be if you weren’t on Facebook and Twitter, you were missing out on huge opportunities to market to your audience. But is that still the case?