Law of Attraction
According to the Law of Attraction (LOA), like attracts like based on energy and vibration. So whatever you attract into your life is a reflection of the energy you put out, in terms of how you think, how you talk, and what you do.
It goes beyond "what you think about you become" or "you get what you think about." As James Arthur Ray – one of the experts highlighted in the movie "The Secret" – would say, just thinking about something does not make you become it. You need to think, feel and act in ways consistent with what you aim to be, and only then will it happen.
How does this apply to you and your business? Consider the mindset you generally have when you are thinking about your business. Are you focusing on the success you aim to have, the types of customers and clients you want to work with, and the lifestyle that being an entrepreneur will bring you? Or do you spend more of your time worrying about lack of money, the problems you have with existing customers or clients, or the trouble you are having trying to build your business?
If you find yourself continually obsessing about problem clients, do not be surprised when you find yourself attracting more of the same type of client. If you spend a lot of time worry about finances, it should not be a surprise when you talk with potential clients and customers who are unwilling to pay for your products and services because they are coming from a mindset of scarcity and lack.
So what can you do to reverse this trend and bring about the level of business success you seek? Start by reminding yourself why you became an entrepreneur in the first place. Spend time thinking about this every day if necessary, imagining what your business and life would look like if you were to achieve all that you want and have a truly successful business. This will help you, at least for part of each day, to focus on the positive and get that good energy flowing.
And while it is necessary to address problems you are having, change your approach when you do so. Pay particular attention to the words you use and the feelings you have when you talk about your business. You don’t want to be untruthful, and you can not seek help without a frank discussion of the challenges you face. But describe obstacles or challenges and then move on to solutions. Instead of saying what isn’t successful, talk about how you are working toward what it is that will bring success. Rather than saying, "I never have enough money to build my business," say, "I’m looking for a way to ensure that I always have more than enough money to build my business exactly as I want it to be."
Spend some time listing the challenges you do have, and then focus on describing the opposite. Do this in written form to formalize it. Often we find it easy to describe what we don’t want, but difficult to articulate what we do want. And according to LOA, if we don’t really know what we want, we can’t possibly align with that energy in a way to bring our desires to us. This is one reason that creating and regularly consulting a vision statement for your business can be very effective: it forces you to clarify and focus on the results you want to achieve, rather than putting all your attention on the current situation.
Read on to page 2 to learn how the Law of Attraction can help you more effectively market your products and services.
LOA in Marketing
Most marketers and business coaches promote a certain overall strategy for business owners that follows conventional wisdom about how to reach potential customers and clients. Internet marketers often take these techniques to the extreme, offering to help entrepreneurs "beat down the competition" and "drive massive amounts of traffic to your web site" in a few simple steps.
But many small business owners, particularly social entrepreneurs, are realizing that traditional marketing methods just do not resonate for them. Some simply do not enjoy spending their time attending networking functions, designing ads, and writing web and print copy that uses a very professional but dry and unengaging tone. Others find that the terminology used in many business settings – for instance "targeting" customers or "killing" the competition – does not appeal to them and will not appeal to their potential clients and customers.
If this sounds like you, you are probably seeking a way of marketing your business that is authentic and that you can both enjoy and feel good about. So how does the Law of Attraction (LOA) fit in? Think about your perfect customers or clients. What do they like to do? Where do they spend their time? And where do their answers to these questions intersect with yours? These are places you should focus on for your marketing efforts. Then focus on marketing techniques that take this factors into account, be it participating in online forums and social networks, offering educational information, or posting flyers and business cards at local markets, trade shows, and gathering places.
Also ask yourself, if someone were are looking for precisely the services or products you offer, how would they know from your materials that’s what you provide? How can you describe what you do so that it will be clear to them that what you offer is what they want and need? Use your answers to these quesitons to craft your web site or advertising copy. Rather than simply describing who you are and what you do, put it in terms that are customer-centric and address their needs and concerns.