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Have you seen those neat little web reflections in all your favorite websites? They generally make things look as though they're sitting on a piece of shiny glass, and tend to look a lot more professional than the alternative of glowy, flashy logos. So if you're going for tasteful, subtle, yet still attractive, this tutorial can teach you how to create a web 2.0 reflection in Photoshop. This tutorial uses Adobe Photoshop CS4, but happily enough it'll work just the same for all versions from CS and up.
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Start by designing your logo. I'm not going to help you on this part, but I can point you in the direction of an article that will help explain the elements of design, which will give you some important things to think about. I'd also like to point out that a color scheme is very important, and I can offer up an article on a few different color pallet creating programs.
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Half way there!
Now you have a non-faded reflection of your logo! Simple enough, right? Feel free to move your reflection up or down to get the right distance. I moved mine a few pixels upwards so the tails of the Ys were touching. Now, feel free to save your progress so far and get yourself a cup of coffee, the next part can be slightly tricky!
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Get your cup of coffee? Good! Now, we're going to do a crash-course in Layer Masks. I actually have written an article called "Using the Masking Tool" that teaches you a little about masking, so it's probably a good idea to read up on that first. If you are proficient in Photoshop and just want a basic explanation here's what layer masking is about:
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Layer Masking: A Crash Course
Layer masking allows you to create a new layer that can easily be hidden or shown by either adding the color black or white to the canvas. The more black on the canvas, the less of the effect you'll get. The more white, the more of the effect. The most useful thing this can be used for is simple recoloring, as well as quick opacity changes. Confused? Don't worry, you'll get it once you see how this plays out!