Creating invitations to the New Year’s Eve Party of the year is not an easy task. There are a lot of elements that you need to balance in order to make a great invitation. Of course, a lot of lazy desktop publishers resort to cheap cliché. They pick up a quick party hat or noise maker clip art and toss it onto an invitation. You do not want to be that desktop publisher. That is, unless you really want to get a reputation for being lazy. That will not exactly make your client come back for more. You are way too creative and talented for that. You want to make something that makes your clients sit up and pay attention. Today we are going to talk about how you can do that with your invitations.
Look At Your Base Paper
That may seem silly at first, but in the end it will help you set the tone. Will these be printed on a standard bring white printer paper, or will it be going onto a more expensive cloth based paper. It matters when you are choosing your ink colors for the wording. If you don’t know, ask. It will be worth it.
Choose Your Ink Colors
Your words will be doing most of the hard work visually so choose your ink colors. If you go with a silver or a gold then settle in to work with a professional printer. Other great choices like black, navy and chocolate brown can be very visually stunning.
Choose Your Font
Fonts will be based on your event here. Just go with the one that your best professional judgment says is right. After all, you are a professional.
Think Borders or Lines
If you want an image you should think about a border or a line style graphic. Unless, of course, you are using a folding style invitation. If you want to pick a cover image then try one of these:
- A clock
- Silhouettes of people dancing or kissing
- The month of January on a calendar
- Abstract shapes or shadows
Now that you know how to make a great invitation without resorting to the clip art party hat, go ahead and wow your clients.