Build an Identity for Your Company
A business identity system is your corporate identity which represents the corporate image you wish to convey consistently on your business’ letterhead, envelopes, and business cards. This article series is geared toward the small business owner, or fledgling entrepreneur, looking to create a business identity system with minimal funds allocated for the task. Part 1 of this series fleshed out the components of a good business identity system and this article gives you the means to design your own.
Start by designing an eye-catching logo that manifests what your business is all about in a nut shell. Put some work and creativity into this process in order to create a unique, unforgettable brand. Beginning with a logo is vital since it’s going to be incorporated on all of your business cards and all your written and electronic correspondence. I’ve already written about this process and the best resources to do it cheaply so everything you need to know is a short click away at Free Logo Templates and Logo Design Software for Your Small Business.
Once you have your logo figured out and completed it will be time to incorporate it on your business cards which will often work on point for your business in establishing contact, awareness and credibility. I’ve written several articles on creating business cards from online templates which I assembled into another mini-series exclusively for the purposes of this informative roundup on making your own business identity. This way you can look through those options to see which manner of designing your business cards will be the most effective for you. That series is called A Business Card Guide: Resources for Creating Your Own Free Cards.
Next, you’re going to want to create business letterhead for stationary using Free Letterhead Templates. When that is completed you might as well go the distance and incorporate the same design or part of it on the envelopes that will ferry your correspondence to your clients. I’ve assembled all you need to do that in Free Envelope Templates.
That wraps up everything you need to know about creating a first rate business identity system inexpensively. Use this article as a general overview and then click on each of the quick links to my other articles in order to get some detailed instructions and resources about how to quickly and effectively get each project completed.
This post is part of the series: Creating a Business Identity System
A business identity system reflects the same corporate identity on your business cards, letterhead, and envelopes. In this two part series I will explain how to brand a positive business image and guide you to Web resources which allow you to design your own identity on a low budget.