There are few elements that you should consider while putting a basic website proposal:
The history of you company and various qualifications, skills, previous achievements and contact details must be included in your proposal. This helps your client to learn more about your company and see how much it has grown till date.
You should have clear understanding of the products and services, target audience and the goals of their website for the company you are submitting a proposal for. You should also create a rough site map of how you are going to achieve the mentioned goals.
Your proposal should have a particular theme and a unique style of describing the website you are proposing. You should clearly details what elements from your client’s current branding you will use and what new elements you will add.
You should take care of security, language and few other issues relating to the target market, site or company that will require to be addressed sooner or later.
A site map or a flow chart showing various pages of the website and how its navigation will take place. You should also provide a complete description of each page
It should provide step by step detailed development of each page, estimated time of projects completion and note regarding supply of feedback or information from the client and client consultation. This may also include payments at every milestone involved in website promotion activities and projects. Clarify that potential traffic will build up gradually only after promotion and implementation should only happen after the website has been thoroughly tested. Improper implementation can cost up to months of traffic.
A detailed quote including an end date (prior to which the cost will need to be calculated again). This will include things like hosting fees, domain name registration and outsourcing for different section of the website that cannot be developed by you. Also make sure that you consider including electricity, travel time, consumable and telephone sot in the proposal as well. A good and impressive proposal may take few days but you will be compensated for it. In your anxiousness to get the contract you may lose business if you quote very close to the bone. Keep in mind the factors that very rarely go completely in favor of the plan in web designs and delays can be anticipated. Time is precious. The current rate of web development services must be kept in mind and as per the complexity of the task and efficiency of the designer the services should be charged.
Terms and conditions:
Commitments and expectations. It is common for web development projects to delay because of the client not giving his feedbacks and content sufficient enough to close sections. It is very essential that you are clear with you client as what you expect out of him and express your commitment to him. Feedback mechanisms and conflict resolution must be detailed. You clients would need to know what will happen if they do not give you the information when requested or request changes mid stream and the step you will take if you are far behind in your project. You should be clear on payments details and the consequences of the failure to reimburse you for the services that you deliver.
Do not over do yourself; only provide with sufficient information to provide you client with a fair idea of what his website will look like. Ensure intellectual property statements and copyright notices are in order.
Summarize a proposal of the implications and ongoing site maintenance of the client deciding to maintain the website on their own once it has been established completely.
All the above factors will help you create a proposal that would definitely impress your client and would make him choose you over other designer and web development companies.