Who Uses LinkedIn? The LinkedIn Demographics

Who Uses LinkedIn? The LinkedIn Demographics
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Like many social networks, LinkedIn provides to bring like minded people together, regardless of where they are in the world. The difference between this website and that of, say Facebook or Twitter, is that LinkedIn is built for the social situations of business networking. The way LinkedIn works is to connect with others as part of your own company or business or to find those that share in the same product, business, or delivery method, essentially bringing together businesses to other businesses and thus, professionals to other professionals.

But who uses LinkedIn? Is it just a place to find a job, like other job search networks? Is it mostly a place for seasoned professionals or can those just entering the field sign up as well? Here, we’ll look at some of the LinkedIn demographics, from the ratio between genders to which age group uses it more.

LinkedIn Demographics

So who uses LinkedIn? Well, the simple answer is everyone. Currently, LinkedIn has around 100 million members and users that are signed on the site, either individually or as part of a business. According to the 2011 information and statistics for the site, the demographics are as such -

  • Men - 58.9%
  • Women - 41.1%
  • Ages 18-24 - 20.9%
  • 25-34 - 35.8%
  • 35-54 - 36.3%
  • 54+ - 6.9%

As you can see, the social site is nearly an even split between men and women, though there are more men involved with the site than women for the moment. The biggest users are that of the 25 to 54 age groups, those who of course will be within the age of working either full time or part time either within an office environment or that of being self employed, however it should be noted that newcomers to the business world, those of the newly college graduates, are only third when it comes to that of the site’s members.

For the demographics in regards to which country uses the website, the United States and that of Canada - grouped together as North America - make up the majority of members, with over 47%, while Europe - consisting of the UK, Italy, France, Spain, and others - is second at only 22%. This however does not mean that other countries do not use the site - Asia, Africa, Latin America, and the Middle East are also members of the website.

Working Demographics

It is interesting to note the typical working age is about the same in most of the countries profiled. Europe has a similar scope for the age groups using LinkedIn - both age groups of 25-34 and 35-54 are within the same scale as North America, while Asia and Latin America shows that the age group of 18 to 24 years actually have more members from their countries than that of North America or Europe.

The industries in which LinkedIn members are involved in is also interesting. Many are involved in some sort of high tech professional, with 16% of members, and that of finance, with 13% of members in this industry. Another interesting fact is that LinkedIn is used by 69 of the Fortune 100 company members.

In learning about the LinkedIn demographics, it can actually help a user in deciding if signing up and making a profile on the site is the right idea to do. It shows that there aren’t a particular bred of professional is using the site and that for those newly entering the business world or those currently in it, viewing these statistics can make the decision a bit easier.


LinkedIn Demographics & Statistics, https://www.linkedin.com

Image content via LinkedIn