Individualized consideration ranks among the major characteristics of transformational leadership. The transformational leader treats each follower as a “whole” individual rather than as an employee, and considers the individual’s talents and levels of knowledge to decide what suits him or her to reach higher levels of attainment.
A transformational leader applies such individual considerations by:
- listening to each follower’s needs and concerns
- expressing words of thanks or praise as a means of motivation
- making public recognition of achievements and initiatives
- making private notes of congratulations to boost self confidence
- ensuring fair workload distribution
- undertaking individualized career counseling and mentoring
Technological developments, global competition, the changing nature of the workforce, and modern management precepts such as Total Quality Management have in recent years forced organizations to become leaner and flatter. Leadership is the critical factor in the initiation and implementation of such a change process, and the transformational style of leadership engenders a positive impact on individuals, teams, and organizations during the change process.