written by: staceytg•edited by: Jean Scheid•updated: 7/6/2011
There are many things that are important to your busiuness, but packaging is the first thing that people see when they look at your products. You have to get it right the first time.
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You have created your products and now you want to send them off to your customers. Everything is almost done, but you still have to think about what you are going to put your products in. This can be the part that is hardest for most business people, but it can be done. There are couple basics to packaging your products that you should know about. The first is functionality. If you are selling a product that needs to be displayed, you will need to make sure that your packaging works for this. You will also need to make sure that you are able to use the packaging with your product. If you are selling jewelry, you should make sure that your packaging is set up to keep your jewelry from getting stolen as well as making the product look good. Your packaging should look good. This way you will attract customers to your products and work at selling them. You might not have thought about the style of the packaging, but it really can make all the difference in what you are doing. Make sure that you pay attention to the colors that you are using and that they match up with the feel of your store or website. You also want your packaging to grab attention. If you have a great product, but no one sees it, you won’t make any money in the long run. If you want to save money, you can create your packaging on your own. This takes a creative flair as well as some basic materials. Paper or a light cardboard is a great way to package your products. You might need to have a colored one to start with so that you don’t have to worry about changing the color later. You can also use a Plexiglas packaging for more sturdy packaging. You can also use a bendable plastic for your packaging. The alternative to making it on your own is having it created for you. There are many companies that will make your packaging for you. They have many templates that you can pick from and many fonts and will help you make your package look the greatest. You might even be able to add pictures to your packaging. This can make your packaging attractive and fun to look at. The kicker on this is the cost. You could spend a lot more money on this method of packaging instead of making it on your own. To help save money, look in your local area for businesses that can help you create your packaging without spending a ton of money. If you sell products in your business, you need to have the best packaging you can. This will help your business to look professional and make you more money in the end. Take the time to consider all of the options that you have and find the one that works best for you and your business.