Sales & Marketing

  • Create an Impact With Your Landing Page

    The Internet is crammed with landing pages for all manner of goods and services. Sadly, most of them are terrible. Here's how to make yours NOT terrible. You might even say it is good!
    By Sally Ormond December 4, 2014 

  • Remove the Barriers to Blogging

    Blogging is a bit like housework, or lawn mowing, you know it needs to be done, but you can always find something more interesting to do. But if you want people to sit up and take notice of you and position yourself as an expert in your field, it’s...
    By Sally Ormond October 21, 2014 

  • Dot-to-Dot Marketing: Creation, Engagement & Visibility

    Want to take your marketing efforts to the next level? You've got to connect the dots between content creation, social engagement and search visibility.
    By Sally Ormond September 22, 2014 


  • The Evolution of SEO Copywriting

    SEO is all about keywords, right? Wrong! If you're still focused on keywords in your copy, you are behind the times. Learn what matters now in the world of SEO copywriting.
    By Sally Ormond August 18, 2014 

  • Is Your Website Copywriting Selling Your Business?

    Your website isn't a placeholder for you to publish whatever you feel like. It's yet another opportunity to sell your services to your customer. Here's what your website should look like.
    By Sally Ormond June 16, 2014 

  • What is The Optimum Keyword Number?

    Many people mistakenly believe "keyword optimization" means "stuffing as many keywords as possible into my page". This is certainly not the best way to optimize! To learn the best methods of optimizing your website, read on.
    By Sally Ormond April 1, 2014 


  • 12 Common Blogging Mistakes to Avoid

    By now you know you should be blogging, but it isn't as easy as throwing up some words on the online world and expecting to get readers and traffic. Learn from those who have gone before you and avoid these 12 common blogging mistakes.
    By Sally Ormond March 10, 2014 

  • In-Person Conversation Beats Any Other Channel Out There!

    In the digitally remastered world in which we live, are we all rather too focused on the electronic channels that determine, route and propagate our relationships?
    By Jonathan Henley February 11, 2014 

  • How to Overcome ‘Confobia’ (Fear of Events & Conferences)

    It’s conference and events season again. Of course, conference season never really ends, nor do these events go out of fashion, and there is a reason for that. With the right amount of leadership, marketing and social preparation, they really can...
    By Jonathan Henley February 6, 2014 

  • The Definitive Guide to SEO Copywriting

    There are dozens of websites or companies trying to sell you the "secret" to good SEO copy, however, the answer may be simpler than you think. Read on to find all the "tricks" you'll ever need to know to writing good, optimized copy...
    By Sally Ormond January 9, 2014 
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