Whether you're operating in the product or service industry, maximizing sales and marketing potential is crucial to business survival. The Sales & Marketing portal on Bright Hub's Entrepreneurship Channel concentrates on these all-important business topics, providing tips and advice on strategies that can make or break a small business.
On the sales side, we examine issues such as how to set prices for your products and services, the psychological motivations of customers, and how to put together a winning sales team. If you're looking for a few tips and tricks to use to put your business ahead in the competitive world, be sure to check out some of the strategies shared by our experienced panel of authors.
Your office job involves a lot of writing, whether you are responsible for marketing efforts, or simply corresponding with peers and potential clients and customers. Avoid these seven deadly sins in the world of business communication to improve your...
Once upon a time, the strapline (or tagline) was seen as a vital part of your branding. But has it served it's purpose? Learn why you may want to consider a tagline for your business and how to come up with a good one.