Ashoka was a third century Indian emperor who was known for being a peaceful leader. It is a fitting title for the work being done by the social entrepreneur group who give honor to the Indian ruler by naming their peace-minded mission after him. Ashoka is all about creating social entrepreneurs.
One of the most successful projects of Ashoka's has been their Changemakers initiative, which started in 1994. The Changemakers goal is to turn tomorrow's leaders into social entreprenuers: individuals who see the value in combining local and global stewardship with business savvy techniques to tackle social issues and bring about positive change. They come from all different kinds of backgrounds and use their intelligence and energy to bring new ways to solve social problems. Changemakers fosters the leadership skills, the creativity and the spirit of philanthropy in those who are involved with the program, and they are there to help direct bright minds into making their dreams a tangible reality.
Part of the Changemakers philosophy is that anyone can be a Changemaker; in fact, the more people who get involved the better. And since the inception of Ashoka back in 1980, their vision of creating an army of social entrepreneurs and world leaders has had a ripple effect that just keeps on spreading to unforeseen limits. Rather, the better analogy may be that the impact of Ashoka has been and is spreading like a wildfire. Is that the power of positive and action-oriented thinking? Ashoka founder Bill Drayton would certainly believe so.