Another nice thing about film is that it provides many possible revenue streams. Before production, a production company may be able to receive payment for integrating products into a film. After production it may be able to receive ticket revenues from theatrical releases, revenues from PPV and cable rights sales, overseas rights sales, broadcast television rights sales and DVD rights sales. These are just a few of the revenue streams a good, high quality film, can exploit.
Finally, films are very fast turnaround businesses. Unilke an Internet startup which might take five years to turn a profit, or a manufacturing company which might take a decade, film production companies can develop a project, produce it, get it into theatrical release, and sell off its rights in a matter of three years. In some cases, films generate revenues for decades.
The intrepid souls that launch small businesses usually follow their heart in the businesses they choose. That's actually an important thing to do. Every small business requires endless twelve hour days and lots of hard work to launch. If you have a passion for film, a very solid understanding of small business management skills, the ability to identify commercially viable projects, and an absolute determination to produce the best films anyone has ever seen, starting a film production company may be the right decision for you. Taking this route is definitely a very viable career option for someone with a communications degree.