The Right Message
In an e-book by Doug Gold, Fun Is a Serious Business, the author discusses why you should mention your competition: “It signals that, firstly, you are not at all frightened of your competitors and, secondly, it positions you as being a leader in the market, so confident of your position that you can afford to actually praise competitors."
Think about this for a minute! Confidence and belief in your products or services is an absolute must in today’s competitive world and if you convey your beliefs via referrals, consumers will be swayed and begin to believe you really do offer what you say you do—even if that means referring a customer to a competitor now and then.
Customer satisfaction is king today and if you aren’t providing it, you’ll lose valuable and loyal customers. These ideas are not new but often untried. The fear of losing valued customers is vast in today’s marketplace but in the end, what have you got to lose when everyone’s facing the same challenges?
Try partnering with other businesses and be confident about your offerings if you too want to gain a steady and healthy customer base.
Have you implemented customer referrals to your competitors? If so, how’s it working for you? Drop us a comment, we’d love to hear your story!