Newspapers, magazines, television and radio shows promote products every day. By positioning yourself as the authority in your field, you can dispense media releases regularly and send them to thousands of media outlets.
For a fee starting at about $100, public relation firms such as PRWeb, MarketWire and PRNewsWire will write media releases and send them to thousands of media outlets on your behalf. You can also pen the release yourself and have them send it out.
Many savvy business owners cleverly tie themselves to a national news event by sending timely PR releases. That strategy alone can land you dozens of media interviews.
However, don't give up if you send out press releases and busy media types don't eagerly respond. They're bombarded by emails and media releases, but often keep a list of experts on-hand they like to use. It may take you awhile and several attempts to get on that list, but once you do, they'll rely on you again and again when your topic comes up.
Providing info to customers means infopreneurs must find ways to reach them. By making marketing a priority and finding low or no-cost ways of continually letting your audience know you're out there, you'll build a steady stream of loyal consumers.