I must say here, as a former Ford, Chrysler, Dodge and Jeep dealer, most of my salespeople missed the boat when it came to utilizing the sales software to its fullest potential. Both ADP and Reynolds and Reynolds, two of the most popular dealership software programs, offer so much—and it’s not being used!
You can create many reports including a prospect or ups list, customer database, sales by gross or net profits, commission reports, inventory reports, closed deals and pending deal reports. Many sales personnel aren’t adequately trained on these software programs and the training is usually geared toward service and parts or accounting.
If your dealership uses either of these software programs, they are paying for support and that means any employee can call for support. Ask your sales manager prior to calling, but support reps can help you set up and build reports showing the exact data you want and almost any report can be created and customized to reveal only the information you want.
These dealership lead management tracking tools are free if you are a salesperson at a dealership, so if you aren’t taking advantage of them—shame on you—what’s cheaper than free?