Cloud technologies have dramatically changed the landscape for small businesses. Now, small businesses can build their own data centers using third-party companies. The choices are very broad, and because of the influx of competition, costs are very competitive.
Having access to the latest in software and hardware technology through cloud companies means many small businesses can effectively manage their costs while benefiting from the speed, storage and security products typically only reserved for large companies. Having access to this amount of compute power and storage capabilities allows small business to do things they were not capable of before, due primarily to availability and cost. It now allows a small business to compete at a different level than in the past.
Cloud technologies include so many different products and services. Besides having your own data center, you can have pretty much everything online - customer database, financial management and accounting information, print, audio and video marketing products and brochures, any type of statistical analysis, employee records, payroll and benefits, competitive information, available talent through Linkedin, applicant tracking, online training of employees, and lots more.
All this can be accessed from anywhere, including phones, tablets, and laptops. All the information that the small business and customer needs is stored in the data center on the “cloud." The way a small business now operates is heavily influenced with the use of these technologies. Cloud offerings for virtually any type of service are cropping up every day. Those that take advantage of these technologies stand to gain much in return from increases in business, new product and service ideas, and new ways to reduce overall costs and expenses.