A lot goes on behind the scenes before any filming takes place. Determine the budget you want to go toward producing a quality video. The money corporations spend largely depends on the story they want told.
A 30 minute informercial with an audience full of paid actors runs over $100,000. while a 60 second spot can start at around $2,500 depending on the local rates charged by video production companies.
Once you have an idea of the budget, it’s time to shop for a video production company. The bids you receive should be based on your estimated budget and what a production company can produce for that amount.
Run the other way if you want to produce a five minute, nature-friendly production, but a producer tries to convince you to star in a glitzy, $25,000 production. Know the story you want to tell and what image you want to convey and stick to what works for your business.
The story-board and script is the first step. Once the time parameters have been determined and story-line established, the video production company should create a story board. A story board is a basic layout of the video shots used to tell your story. It coincides with the script.
One thing you want to do is produce a video with a script that doesn’t quickly date itself. Refrain from mentioning dates. For example, instead of writing, “we created this company in 1990," write, “we’ve been in business for over 21 years."