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If you are trying to come up with the perfect menu that will make your client's restaurant customers order nonstop, you will have to create something very engaging and inviting to the eyes and, of course, the stomach. The following are a few examples and different approaches of how you can do that.
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Here we have a fast food deli restaurant entree. The closeup shots of the popular dish on the left side automatically entice the viewer to want to open up the entire menu and see what else is inside. The interior flap of the menu carries the same idea of the closeup intimate shots of the Caribbean food and salads. The gradient green background color backdrop helps to accentuate the natural colors of the food. The bold yellow outline that surrounds the food items tends to finish the design and make it pop out. If you go with this type of design you want to make sure you highlight images of your most popular food items.
Image Credit: Akanbi
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This is a four fold brochure style menu, where you are presented with a cafe's full day breakfast, lunch, dinner and even snacks. The closeup shots of the food items are shown at least one time in each each category. Each column or page of the menu has the name of the item and a picture of the most appetizing dish in that category. This type of design tends to ensure that the visual aspect of the food is an integral part of each and every segment of the menu.
Image Credit: Akanbi
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These type of menus are very well known in the fast food department. The images of the hamburgers are usually the initial items you see. It may be in the middle of the menu or placed on the left hand side, since viewers generally read from left to right. Some cases have it positioned somewhere in between. The font with a price is usually very large to catch the attention right away and immediately bring about a call to action. The secondary portion of the design becomes the spontaneous swirly backdrop that makes hamburger and the text even more exciting to look at.
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If these restaurant menu examples have showcased anything, it's the fact that your design is dependent on two primary things, what type of restaurant audience you are going for and what type of composition you will give them to entice them to make a decision. The overall goal with a menu design is that you want to use the right colors, text layout and overall composition to entice an individual to order without thinking twice. Good luck and Bon Appetite!