If you decide to use a newsletter in your organization, there are several key things to keep in mind. First and foremost, you must define the audience. An internal newsletter is written differently and covers different topics than a customer newsletter. For internal newsletters, article topics can range from company events and financial and organizational updates to HR related concerns. You would include topics that you wouldn't discuss with anyone outside of the company. Customer newsletter topics will be all together different. A customer newsletter covers things like product pricing promotions, new product releases and customer service tips.
Regardless of the audience, the articles in the newsletter should include catchy titles so as to encourage people to read the newsletter. Many businesses make the mistake of producing boring newsletters that no one reads. Avoid this mistake by producing information your audience wants to read.
The information in the newsletter must have relevance to the audience, topics with which they can relate. Now, consider how you will send the newsletter. Email is the fastest and cheapest way to distribute a newsletter. And, if you use email, you can personalize each newsletter by adding the recipient’s name. This is a nice touch that makes the recipient feel important, and inclines the reader to read the articles.
Keep the newsletter subject matter light; add humor or personal anecdotes if the topics allow. If it gets too deep, you might lose readers and leave room for misinterpretation. The material in the newsletter should also have an easy to read format. Use bullets where possible, include subheadings and, if sent via email, include hyperlinks to webpages where additional details are available. For customer emails, it is essential that you allow the customer to opt out of receiving the newsletters. Simply providing a link at the bottom of the newsletter will do the trick. Finally, if you are looking to grow your reader base, include a link to encourage readers to forward the newsletter to their friends or colleagues.