Clash of the Colors
It's surprisingly easy to create a design where colors clash when you have the intention of adding visual interest to your project. You may already know that there are designs called complementary color schemes, as well as split complementary color schemes; these involve using two colors directly across from each other on the color wheel. This approach provides high contrast and a lot of visual interest, but it also brings its own set of problems to the table.
By using one color for a background - say red, and using another color for the accents and text, say green for example, you create something that feels clashy and can even cause physical discomfort to look at.
Does that mean that complementary color schemes should be avoided? Of course not! To get the most out of your complimentary or split complementary color scheme, choose a background color like white, black, or gray. Then, pick your main accent color, which you can use for headers on flyers, text in brochures, or buttons on websites. Finally, pick the complement to that color, and use it as your secondary accent color, using it to highlight your overall design. By doing this, you create a cohesive design that is sure to grab the attention of your viewers.