The Basic Concept
CafePress.com, a part of the CafePress, Inc. family, is a company which makes print-on-demand products such as t-shirts, tote bags, bumper stickers and much, much more...over 100 items. The company targets the personalized gift market. Here is how the process works for a typical business owner. You (the store owner) design digital images, associate them with products of your choice and then showcase the finished products in your storefront (your own little corner of the web). In most cases, they are also searchable in the CafePress Marketplace which is what you see when you pull up the site. When someone orders your product, CafePress makes it, collects the money and ships it to the consumer. You receive a paycheck at the end of the month for your sales. You don't have to bother with sales tax, international shipping, returns or phone support, which is very nice!
How much do you earn? Each item has a standard base price set by CafePress. If a product sells through their marketplace, then you receive 10% of the standard retail price paid by a customer. On the other hand, if a customer buys a product through your storefront, you receive the mark-up that you designate at the time you set up the product. You also earn bonuses at different tiered sales levels.
Setting up a shop is straightforward too. Choose between a Basic Shop (free) and a Premium Shop ($4.95/mo). Before you decide, you can test drive a Premium Shop for free. The Premium Shop is touted as looking a little more professional, provides more flexibility in setting up multiple pages and allows for an unlimited number of products. However, the Basic Shop allows 250 products on a one-page shop, and you can have an unlimited number of shops. Adding designs and formatting either type of store is easy. Tips for setting up your webpage and designs are incorporated in the sections below.