The Significance of Color
Each color has a specific significance and meaning. Colors create physical and emotional connections and reactions. Understanding the meaning of each color is an effective method to begin choosing colors for your logo.
Red: As a good representation of love and passion, red is a common color in logos, due to the fact that it is the hottest of all colors. This color represents heat, excitement, competition and aggression. It is a bold and powerful color.
Orange: Warmth and luxury are signified with the use of orange. It is a good representation of summer or fall, as well as friendliness. This color has more of a mellow and retro feel when used in logos.
Yellow: This energetic and jubilant color is a great signification of cheerfulness and happiness. It is a fun color that can be seen as friendly and often associated with the sun.
Green: The earthy feel that green gives is great for logos trying to represent the environment. Green signifies growth, profit and an all-natural environment. However, the color green is also a signification of jealousy versus trust.
Blue: The most popular color used in logos is blue. This color conveys tranquility, trust and peace. It signifies loyalty, intelligence, and freedom.
Purple: This elegant color is often used to convey a royal or romantic feeling. It is mystical and sensual, as well as stylish. It is a great representation of justice and truth.
Brown: This color is known to have an earthy and rustic feel. It is warm and often conveys fall and warmth.
Continue to page 2 for more tips on choosing color combinations for business logos.