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Another area where people seem to make typography mistakes is in letter placement. The idea is to space your letters accordingly and in a readable manner. Having letters that are too close together can make for jumbled printing and unreadable text where as using letters space too far apart can leave the reader’s eye searching for where to go next.
The two images seen here are bad typography examples that both show the importance of proper letter placement. In the upper left hand image, you can see how placing letters to close together can give the reader
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a cramped feeling and an inability to read the message that you are trying to get across. In the image here at the right is an example of lettering that is spaced to far apart which give the reader’s eye an inability to follow the message all the way through without jumping around to figure out where the next letter should be. Click on each image to get a better view. Each one was made using the Picnik application online.
These are the most common and widely seen examples of bad typography that are still used today. There is an unfortunate number of new designers and desktop publishers that will repeatedly make these mistakes over and over, sometimes on the insistence of the client. Use good judgment when working in typography and above all read through the finished publication to ensure that these mistakes have not been made.
*images used were created by Laura Jean Karr for the purpose of illustration in Picnik and are property of Bright Hub