Why the Need for a CCI Survey?
The CCI survey and the survey report that is released each month is useful to big business, Wall Street, banks, and local, state, and federal governments to help them determine where and if average Americans are or will be spending money. While that’s all and good, how can that help the consumer?
The Conference Board does allow anyone to subscribe to and receive the survey, however, it will cost you $455 for a 12-month subscription. A high price to pay especially when the economy is down. We’ve included a sample CCI survey in our Media Gallery from August of 2008 so you can review the contents and no longer wonder what is a consumer confidence report.
Even if a consumer doesn’t choose to purchase a subscription to the consumer confidence survey report, you can still search the Internet for websites that offer the basics of what each report contains.
During a down economy, however, you may also be able to tell what may be in the report by your own spending habits and speaking with your friends. If you seem to be saving more of your disposable income and are cautious with spending, chances are the economy is down. If you or your friends are worried about job loss or finding a job, chances are the economy is down. On the other hand if jobs are abundant and employers are offering raises and the housing market is thriving, consumer confidence and the economy are good.
Download and print the CCI survey found in our Media Gallery to help you further understand what is a consumer confidence report. Reports are available around the 25th of each month so search the Internet if you’re interested in the latest on the economy according to the 5,000 families surveyed.