Since 1985, The Conference Board has determined and maintained the Consumer Confidence Index or CCI. It is comprised by survey questions answered by 5,000 families each month.
In 1985 when the CCI first began, the Index was set at 100% as a benchmark. When the economy is down, survey results usually reveal the downfall through moderate to low index numbers; hovering between 40% and 50%. A good economy will show a higher index at closer to 90% to over 100%.
The surveys contain questions on how consumers feel about business conditions, the next six months expected business conditions, current and future employment conditions, and predictions on household incomes. According to The Conference Board, all questions are answered either “positive", “negative" or “neutral".
Forty percent of the CCI is based on what survey takers feel about the current economy and 60% is based on economic issues concerns six month into the future. A sample CCI Survey from August of 2008 can be found in our Media Gallery. A one-year subscription to all CCI surveys will cost you $455 and are emailed to you in a chosen .pdf or MS Excel format.
Image Credit: CCI Survey Screenshot by JScheid