The business concerns reveal their acceptance of credit cards by exhibiting their insignia. Business with credit cards is more reliable and safe, compared to cash or checks, because the issuer of the credit card assures to make payment, and risks involved with the card holder are absorbed by the issuer. Payments by credit card are considered more favorable to the merchants, since stealing of cash by their workers, or loss due to robberies, is eliminated. Furthermore, the merchants face the risk, if checks accepted by them are dishonored by the bank, and such risks are now undertaken by the issuer of the credit cards. Since the risks involved have now been accepted by the issuer of the cardholder, the merchants have to bear extra charges on such transactions by credit cards. However, the merchants are willing to pay extra charges due to the advantages involved, including increase in sales, since holder of credit card can very conveniently make purchases through credit card.