Remember Joe Namath?
Way back in 1973 when Joe Namath smiled it up, used a lot of Noxzema, and Farah Fawcett cooed, Super Bowl commercials cost around $103,000 per 30 second spot, according to Advertising Age. Sponsors only had to shell out $40,000 per spot back in 1967—the very first televised Super Bowl.
Through the years there have been some great ones and those to forget, but when considering the cost of Super Bowl commercials—has the price gone up or down in recent years?
A great place to start our research was indeed Advertising Age (link above) which offers up the prices of a 30 second spot per year on their Super Bowl Ad Pricing Guide. Their chart, which runs through 2007 shows that a steady increase of advertising spots came each year until 1983, when the Dolphins played the Redskins in Pasadena—a 30 second spot in 1983 cost a whopping $1.4 million! After 1983, prices flopped back to a mere $450,000 in 1984 but rose steadily throughout the years.
The average price of commercials throughout the year are around $350,000, so, are Super Bowl the most expensive commercials during the year—you bet!
Image Credit (Wikimedia Commons)