Aggressive Marketing Is Critical
Do yourself a favor and hire a professional to market your home for you from the very beginning. While you are in the hiring process, do your research. Make sure to hire a real estate professional who is diligent, sticks to the facts, keeps you informed and goes step by step.
These professionals give your home more exposure quicker because that’s what they do for a living and they know how the market is fluctuating. They make the decisions about when to use the Internet, printed matter, radio, or word of mouth, and how much to spend on which marketing program.
If they have been successful in the business for any number of years, they have built up a networking system which enables them to promote your home far more effectively than you ever could.
Professionals report to you about what’s going on, help you establish the best price for your home, and guide you through the negotiating process. They coach you on the value of entertaining and listening to all offers with an open mind. Remember, the worst offer you hear may end up being the best you will get.
Selecting the right agent is important. If you need to sell a farm with acreage, you’ll want to find out which agent in town sells the most farm acreage. If you own resort property, you want to hire the agent whose specialty is selling that type of property. According to Homeland Real Estate Services, some of the top reasons why a property does not sell are because the agent is not marketing it aggressively enough or the agent has an unpopular reputation in the industry.