Sales Pitch: Providing Stimulation
The premise of creating a sales sheet is to convince people they want the home being sold. This often means using strong, definitive statements highlighting the best features of the home. There are some steps that should be taken to create a strong sales sheet including:
High quality photograph - It has often been said that a picture paints a thousand words, and this is very true when creating a sales brochure. Home sellers who include high quality images on their sales sheets can appeal to those buyers who are very visual. In a case where the outside of the home may be in need of repair, it is not unheard of to include photos of the home interior.
Needed information - The street number, name, city and state should be included along with any information regarding upcoming times the home will be available for an open house. This will encourage potential buyers to drive by to see the home and perhaps encourage them to visit the open house.
Descriptive phrases - Using strong descriptive phrases can help buyers make a connection with the home. Sellers can select from any number of phrases that can help draw attention to the home. Remember, this is where the demographic range of potential buyers must be considered.
Overall and individual sizes - The size of the home and room sizes may also be included on a fact sheet if they are known. In addition, individual room features such as walk-in closets, breakfast bars, sunken living room, etc. are often helpful to encourage potential buyers to view the property.
Property highlights - For properties with great views, large yards, trees or other unique features, it is helpful to describe them on the fact sheet. These features may not be evident when reviewing a photograph of the home and may be something buyers have an interest in. Other features that should be mentioned include finished basement, attic (where applicable) and anything else that may highlight a unique feature of the home.
Neighborhood information - Bearing in mind the demographics of potential buyers, it can be helpful to include information regarding the neighborhood. Features like "quiet neighborhood" will likely attract all types of buyers of all age groups. However, homes more suitable for families may include information about schools, playgrounds and area amenities like public swimming pools.
Homes that are more conducive to professional couples should include information about proximity to highways (or major roads), shopping centers, cultural opportunities, etc. Any information available about public transportation will be welcome by any age group interested in purchasing a home in the area. Links to the town (or city) website can be helpful in providing additional information for interested buyers.
Pricing information - Sellers who have had a professional appraisal may include the appraised price on their information sheet as a comparison (especially if the sale price is substantially lower). It is important to remember that appraised value and assessed values are not the same, so it is critical to not confuse the two as this could confuse potential buyers.