At its most basic, Qik turns your Windows Mobile handset into a public webcam, one that broadcasts on a standard platform enabling all manner of video feeds, MeTV and video blogging.
The integration with Facebook, Twitter, YouTube, Orkut, MySpace, Tumblr, 12Seconds (useful as this service has trouble with certain Windows Mobile devices), Mogulus, Seesmic and Wordpress makes Qik immensely powerful, and potentially the Next Big Thing in Web 2.0 – it shouldn’t be too long before news, movie or TV show information is first leaked on Qik rather than Twitter.