Every Windows Phone 7 device has a search button located on the soft-key bar. By default this search button opens the mobile Bing application.
Upon initial load-up Bing illuminates the screen with a high-res mobile image of the same homepage screenshots. If you don't know what I'm talking about, navigate to Bing real quick and check it out. You will notice on the Bing homepage there is a series of interesting wallpaper images that flip through a small slideshow. Also on the images are several transparent boxes that highlight when hovered over with the mouse. When the boxes are clicked on they reveal quick facts and info about the image you are viewing on screen.
All of this, is included in the startup of the mobile Bing application. Once the app loads up, the wallpaper is displayed on the screen, including the little info boxes, making great use of the high-res screen integrated into any WP7 phone. Centered at the top of the home-screen is of course, the search bar.
This feature is already leaps and bounds ahead of the Google application, simply because it looks fantastic! Users buy a phone with a full colored screen thus they expect to use applications that are as visually appealing as they are reliable.
When a search query is made Bing uses your current location (through the same GPS signal and location services as the Google application) to search local businesses and related info in the area. When you do the same search for local Chinese restaurants, like we did earlier in the Google application, the app rewards you with several ways to research your future dining location.
Immediately upon entering a query users are brought to a "local" results screen which lists of course all local destinations related to the search. In this case we are rewarded with a listing of local Chinese restaurants. There is also a small map above the "local" listings which displays the result relations on a map, users can also click on the map to navigate to "Bing maps".
If you select one of the "local" result listings the application will then bring the user to another "about" screen. On this screen users can read quick information about the business or location they have selected, and also have the option to navigate to an additional "review" tab (get to it by swiping across the screen)- which displays important information and recommendations regarding the location of interest. There is also a third tab on this screen, rightfully labeled "nearby" which displays a more complete listing of locations and businesses in the area.
Back on the first results page (next to the initial "local" tab) users also have the option to switch to "News" relating to the query they have made and "Web" which shows a full listing of what would show up in a browser search (this is basically what the Google application brings up on every query).
The visual style of the results listing is also as appealing as the home-page. It includes stylish white and blue font set on a plain black background. It is all very simple, yet surprisingly it is way more attractive than the interface of the Google application.
As an even bigger plus, Bing is all voice activated! Which means if you're driving around and don't have your hands free then you can search and navigate by simply calling out commands. Isn't that something?