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Choosing Affiliate Programs to Promote with Your Blog

written by: Lucinda Watrous•edited by: Michele McDonough•updated: 6/6/2010

The highest paying affiliate programs are programs promoting highly marketable products and services. Not all affiliate programs are created equally and just because a program may be one of the best paid does not mean you can't find a better one in your niche area. Read on to find out more.

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    When it comes to making money blogging, many people do so with affiliate programs. Affiliate programs choose a product or group of products to promote through the posts and earn a portion of the sales when someone makes a purchase through the links in the posts. When it comes to choosing the ones that will work best for your blog, start by taking a look at the highest paying affiliate programs.

    It is important to make sure the affiliate programs you sign up for and market are not only high paying, but offer products and services your site audience will have genuine interest in. You don't want to market something your readers will not buy, so it should be related to your niche. For instance, a blog about dogs may want to look into affiliate programs that focus on dog grooming products or dog health products. A blog about computer repair will want to focus of affiliate programs selling computer parts and other gadgets.

    Once you have determined the product or service you want to market with an affiliate program, the best thing to do is to search for programs within your niche and compare the programs. Sometimes the highest paid affiliate programs are not the best ones, because several other things impact how good an affiliate program is, such as:

    • how well their product, service, or brand is known.
    • the tools they offer their affiliate marketers.
    • whether or not they offer a tracking system to ensure you are credited for every sale you send them.
    • how well their website will work to convert visitors into buyers.

    Choosing the right affiliate program for your blog may take some time as you decide what you want to market and sift through many different program options, but it is important to take time to weigh the pros and cons because you do not want to promote too many affiliate programs. If you promote too many, your blog will lose its personal touch readers enjoy and come off as SPAM, thus driving readers—potential sales—away. Once a blog loses readership, it is very hard to regain.

    Check out the affiliate programs available at ShareaSale.com to help you find programs that apply to your blog and its readers. Test out a few programs to see what works best on your readership.