A Little Creativity Helps Greatly.
The key to driving traffic to your eBay store can be summed up w ith one word: blog. Yes, the kind where you have to step outside your comfort zone and actually write something meaningful. Creating a blog on eBay, or going the private route, will only increase sales and customer loyalty.
Choose either Blogger or WordPress and get to work. Start writing about your products, why you sell them and any other information that relates to your widgets. If you are in a niche enough industry, your blog should start getting ranked for related keywords. This is the goal, of course.
Next, start linking to your eBay store from your blog. Go through your posts and link anytime you've mentioned specific products or categories. This isn't supposed to be an SEO farm where you have auto-generated content about Product X. Not a chance. The blog should be quality and inviting. Why would someone want to buy products recommended by a lousy blog? Don't forsake engagement for ranking. You need both.
This is more of an indirect way of getting direct traffic to your eBay store. Makes perfect sense, doesn't it? Regardless, search engines are being utilized . . .and you reap the benefits.
One important aspect to remember when doing SEO for eBay stores is this: search engines rank pages not websites. All of your product pages and custom pages need to have maximum SEO friendly content and exposure. All relevant information you include with product listings and custom pages, all play into search rank. All of your products might not get ranked for the primary and secondary keywords, but other unique phrases and specifics are included.