Managing a Blog
Running a blog is a position of responsibility, whether it is a title that you have set up yourself or one that you manage on someone else’s behalf.
Understanding the purpose of your blog is probably the most obvious pre-requisite to managing a blog, but you should also be focused on your content.
Being able to settle on a subject matter is vital. You wouldn’t want to be running a blog about digital photography tips and then branch out into trivial British sci-fi TV shows. With no context and little to keep the interest of readers looking for help taking photos, you will soon find the blog is hemorrhaging hits.
In addition, adopting a consistent tone and opinion on matters that your blog deals with is vital for cementing a reputation. Additionally, you shouldn’t allow these opinions to be diminished or affected by the jangle of coins – plenty of blog owners have lost readers when it appeared that they “sold out" to advertisers. In blogging, reputation is paramount, and it is important that you protect yours from self-destructive statements and actions.
Every day, new people will visit your blog for the first time, perhaps via an interesting article, and might be interested in knowing more about you and your services. This is when an About page comes in useful.
There are different approaches for the creation of a page of this kind, but the general idea is to feature a brief bio, the purpose of the website, what you stand for. Don’t forget to include a photograph so people know what you look like and an email address or contact form.
As time marches on you might opt to try out a few new looks or add features to your blog. This can prove difficult, and potentially lose visitors. The secret of doing this effectively is simple: do not test updates and changes on a live blog! Instead, take the time to learn how to create a copy of your blog on your local computer, a local server or on a sub-domain. This will enable you to take the time to ensure your changes work without disrupting the experience of your readers.
Ultimately, being professional is the key to everything, and it is certainly an attitude that will help you to understand and act upon all manner of challenges, pitfalls and bonuses that you will encounter as a blogger.