Advantages of a Single Page Marketing Site
There are, of course, various advantages to a single page marketing site if you are prepared to be unashamedly brazen with your sales technique.
For a start, it is only one HTML file to design, develop and publish. Whether you handle these things yourself or you contract someone to create your marketing page, a single HTML file with embedded CSS and a small folder of images is much easier to manage than a site with several pages. There is also a small advantage for sites expecting to use a lot of bandwidth.
Most importantly, however, a single page marketing site lets you speak directly to the potential buyer. Whereas multi-page marketing websites might be suited more to technical specifications, screenshots and perhaps even a small support forum, single page marketing puts you and your product front and center, affording the opportunity to catch the reader’s attention.
With the reader hooked, you can then explain the benefits of the product and offer multiple chances to buy.